GTM Research That Launches Winners
Successful launches require deep market understanding. Luminix delivers the GTM research you need—market positioning, channel analysis, and competitive intelligence—before your launch window closes.
Don't launch blind. Get the strategic insights that make the difference between market success and expensive lessons.
The GTM Challenge
Most product launches fail not because of bad products, but because of bad go-to-market execution. Without deep market research, teams make critical positioning, pricing, and channel decisions based on assumptions.
Positioning Guesswork
Without comprehensive competitive analysis, differentiation claims are often wrong—or worse, irrelevant to buyers.
Channel Uncertainty
Which channels will actually reach your target buyers? Traditional research takes longer than your launch timeline.
Pricing Blind Spots
Pricing too high loses deals. Pricing too low leaves money on the table. Both require market intelligence you don't have time to gather.
GTM Research at Launch Speed
Market Positioning Analysis
Find your winning position in the market:
- Competitive positioning landscape
- Differentiation opportunities
- Messaging and value proposition
- Category creation potential
- Positioning validation framework
Target Customer Research
Understand who you're selling to:
- Ideal customer profile definition
- Buyer persona development
- Buying process mapping
- Decision criteria analysis
- Budget and timeline patterns
Channel Strategy
Reach your buyers effectively:
- Channel effectiveness analysis
- Partner ecosystem mapping
- Content and SEO opportunity
- Paid acquisition landscape
- Community and event strategy
Pricing & Packaging
Optimize your commercial model:
- Competitive pricing analysis
- Willingness to pay research
- Packaging best practices
- Pricing model recommendations
- Revenue optimization strategies
GTM Strategy Research Output
The Question
"We're launching a new developer tools product. Help me build a GTM strategy including positioning, target segments, channel strategy, and pricing recommendations."
Research Delivered
Luminix GTM Research Framework
Market Foundation
Understand the market landscape, size, trends, and dynamics before making positioning decisions.
Competitive Context
Map the competitive landscape to identify positioning opportunities and differentiation angles.
Customer Definition
Define target customers with enough specificity to guide messaging, channels, and product decisions.
Strategy Synthesis
Synthesize research into actionable GTM recommendations for positioning, pricing, and channels.
Ready to Plan Your Launch?
Don't launch without the market intelligence you need. Get GTM research in hours, not months.