The Problem We Saw
Strategic planning has always been a tale of haves and have-nots.
Large enterprises hire McKinsey, BCG, and Bain. They get teams of analysts spending months on comprehensive market research, competitive analysis, and strategic recommendations. The output is impressive—and it should be, at $500K to $2M per engagement.
Everyone else? They make do. Founders spend weekends on manual Google searches. Product managers piece together insights from scattered sources. Growth teams make bets based on gut feel and incomplete data.
The gap between "enterprise strategy" and "everyone else's strategy" has always been a function of budget, not need. A startup entering a new market needs competitive intelligence just as much as a Fortune 500 company. They just can't afford it.