Consumer Insights Without the Wait
Great brand strategy is built on deep consumer understanding. But research firms take months and cost a fortune. Focus groups only tell part of the story.
Luminix gives you comprehensive market research, competitive intelligence, and category analysis—so you can build brand strategies grounded in real data.
The Brand Strategy Research Problem
You need consumer insights to make confident brand decisions. But traditional research is either too expensive, too slow, or too shallow to actually inform strategy.
Research Firm Budgets
Custom research projects start at $50K+ and take 8-12 weeks. That's fine for annual brand trackers—but not for the strategic questions that come up every month.
Surface-Level Insights
Quick surveys and social listening tools give you data, but not the synthesized strategic insights you need to make real brand decisions.
Competitive Blind Spots
Understanding your own brand isn't enough. You need deep competitive intelligence to find the whitespace and differentiation opportunities.
Strategic Research for Brand Teams
Consumer Landscape Analysis
Understand your target consumers deeply:
- Consumer segment profiling
- Needs and pain point mapping
- Purchase decision drivers
- Media consumption patterns
- Behavioral trends and shifts
Competitive Brand Intelligence
Know your competitive landscape inside-out:
- Brand positioning analysis
- Messaging and creative strategies
- Channel and media mix
- Recent campaign analysis
- Pricing and promotion strategies
Category Research
Understand market dynamics and trends:
- Category size and growth
- Key players and market shares
- Emerging trends and disruptions
- Distribution channel dynamics
- Regulatory and cultural factors
Brand Strategy Development
Get strategic recommendations, not just data:
- Positioning opportunity analysis
- Whitespace identification
- Differentiation strategies
- Target audience prioritization
- Messaging territory recommendations
Brand Strategy Research in Action
The Brief
"We're repositioning our skincare brand to target Gen Z consumers. Help us understand the competitive landscape, what Gen Z actually cares about in skincare, and where we might find positioning whitespace."
Research Delivered
When Brand Teams Use Luminix
Brand Repositioning
Understand where you stand in consumers' minds before you decide where to go next. Get the competitive and consumer context you need.
New Audience Targeting
Expanding into a new demographic? Get deep insights on their needs, behaviors, and what brands they're currently choosing.
Campaign Development
Ground your creative brief in real consumer insights. Understand what messages will resonate before you brief the agency.
Market Expansion
Entering a new market or category? Understand the local competitive dynamics, consumer preferences, and cultural context.
Strategy Validation
Pressure-test your brand strategy with market data before you commit. Identify risks and opportunities you might have missed.
Annual Planning
Refresh your consumer and competitive understanding before the annual planning cycle. Make sure last year's assumptions still hold.
Why Luminix Works for Brand Teams
Strategic Synthesis, Not Just Data
Luminix doesn't just dump data on you. Our AI synthesizes findings into strategic implications—the kind of insights that actually inform brand decisions.
Comprehensive Sources
We pull from industry publications, analyst reports, social media, news, financial filings, and more. You get a complete picture, not just one data source.
Speed Without Sacrifice
Get research depth comparable to a boutique research firm—in days instead of months. Respond to market changes while they still matter.
Fully Cited & Transparent
Every insight comes with sources you can verify. Share confidently with stakeholders knowing the research is grounded in real data.
Built for Brand Professionals
Brand Strategists
Build positioning strategies grounded in real market data
Marketing Directors
Make confident marketing decisions backed by research
Consumer Insights Teams
Supplement primary research with comprehensive secondary analysis
Agency Strategists
Deliver deeper client insights without blowing the budget
Ready to Transform Your Brand Research?
Stop waiting months for consumer insights. Get the strategic research you need to make confident brand decisions.